{"id":14064,"date":"2016-01-05T13:37:29","date_gmt":"2016-01-05T13:37:29","guid":{"rendered":"http:\/\/www.qualityinternetsolutions.co.uk\/?page_id=14064"},"modified":"2025-01-31T13:54:17","modified_gmt":"2025-01-31T13:54:17","slug":"brands","status":"publish","type":"page","link":"https:\/\/www.qualityinternetsolutions.co.uk\/brands\/","title":{"rendered":"Brands & Marketing"},"content":{"rendered":"

The leading companies throughout the world, invest heavily in Branding as this is one of the most important elements to worldwide success. Organisations such as Nike<\/a>, Coca-Cola and McDonald’s ensure they are splashed on almost every form of Marketing Channels<\/strong>, most especially the new Digital Channels. Advertising methods may change, however, the principle is the same, gain brand recognition, and become a Known Brand<\/strong> that is trusted.<\/p>\n

In 2024 and beyond, branding continues to be a pivotal element of success for any business operating online. As a marketing team member at Quality Internet Solutions Ltd, I can assert that effective branding is not just about visual identity but also about establishing a strong, recognizable presence that resonates with consumers. Well-branded companies like Apple, Nike, and Coca-Cola excel by creating consistent, memorable marketing experiences that communicate their values and mission across all digital platforms.<\/p>\n

They leverage their brand to connect emotionally with users, turning casual visitors into loyal customers. In today’s digital age, where consumer choices are vast, a strong brand can be the critical difference in capturing and retaining attention online.<\/p>\n

We have added some images below that highlight the diverse types of Branding and Logo Artwork.<\/p>\n

\"Mixed<\/p>\n

How does Brand Colour play a part?<\/h2>\n

Colour is critical in conveying specific messages and emotions in branding. Here’s what some popular branding colours represent:<\/p>\n

    \n
  1. Blue<\/strong>: Trust, dependability, and strength. Often used by banks, tech companies, and healthcare providers.<\/li>\n
  2. Red<\/strong>: Energy, passion, and excitement. It is commonly used by food companies and emergency services to grab attention.<\/li>\n
  3. Green<\/strong>: Growth, health, and sustainability. Preferred by organic and environmentally-focused brands.<\/li>\n
  4. Yellow<\/strong>: Optimism, clarity, and warmth. It attracts attention and is used by brands that want to appear accessible and friendly.<\/li>\n
  5. Black<\/strong>: Sophistication, luxury, and formality. Used by premium brands to convey elegance and exclusivity.<\/li>\n
  6. Purple<\/strong>: Creativity, imagination, and wisdom. Often associated with beauty and anti-aging products.<\/li>\n<\/ol>\n

    Each colour helps to evoke a specific psychological response, making it a powerful tool for branding strategies.<\/p>\n

     <\/p>\n

    \"Virgin<\/p>\n

     <\/p>\n

    \"Mixed<\/p>\n

    \"Shoe<\/p>\n

    \"Social<\/p>\n

    Rebranding can be extremely expensive for large organisations, as they have to replace signage, letterheads, uniforms, and legal correspondence. However, for a new business, the process can be affordable and secure a solid foundation and identity relatively quickly. We have added some information below that will assist in understanding the thought process in choosing the right colour, style, and layout of a logo.<\/p>\n

    \"Logo-Colour-Guide\"<\/p>\n

    It is not only about creating the right colour for your Brand; it is also about Identity and reputation. We have added some very interesting data below that relates to some of the leading organisations, such as Google<\/a>, Apple<\/a>, US Global Mail<\/a>, and the corporate profile data.<\/p>\n

    A Basic Overview of Google<\/strong><\/p>\n

    www.google.com<\/a><\/p>\n

    Address of the HQ – Mountain View, CA, United States<\/p>\n

    10000+ Employees<\/p>\n

    Founded In 1998<\/p>\n

    Company – Public<\/p>\n

    Industry Sector – Internet Search Engine<\/p>\n

    Revenue \u00a310+ billion per annum<\/p>\n

    A Basic Overview of Apple<\/strong><\/p>\n

    Website www.apple.com<\/a><\/p>\n

    Address of the HQ – Cupertino, CA, United States<\/p>\n

    10000+ Employees<\/p>\n

    Founded In 1976<\/p>\n

    Company – Public<\/p>\n

    Industry Sector – \u00a0Information Technology<\/p>\n

    Revenue \u00a35 to \u00a310 billion per annum<\/p>\n

    The 2 brands above, frequently win awards such as\u00a0“Best Company to work for”, of which Google is currently holding number one position and Twitter<\/a> holds 24th place, with awarding organisations such as the Fortune 100 Best Global Companies<\/a> to work for.<\/p>\n

    For the latest Fortune News, please see below:<\/p>\n