{"id":14064,"date":"2016-01-05T13:37:29","date_gmt":"2016-01-05T13:37:29","guid":{"rendered":"http:\/\/www.qualityinternetsolutions.co.uk\/?page_id=14064"},"modified":"2024-10-03T15:45:37","modified_gmt":"2024-10-03T14:45:37","slug":"brands","status":"publish","type":"page","link":"https:\/\/www.qualityinternetsolutions.co.uk\/brands\/","title":{"rendered":"Brands & Marketing"},"content":{"rendered":"

The leading companies throughout the world, invest heavily in Branding as this is one of the most important elements to worldwide success. Organisations such as Nike<\/a>, Coca-Cola and McDonald’s ensure they are splashed on almost every form of Marketing Channels<\/strong>, most especially the new Digital Channels. Advertising methods may change, however, the principle is the same, gain brand recognition, and become a Known Brand<\/strong> that is trusted.<\/p>\n

In 2024 and beyond, branding continues to be a pivotal element of success for any business operating online. As a marketing team member at Quality Internet Solutions Ltd, I can assert that effective branding is not just about visual identity but also about establishing a strong, recognizable presence that resonates with consumers. Well-branded companies like Apple, Nike, and Coca-Cola excel by creating consistent, memorable marketing experiences that communicate their values and mission across all digital platforms.<\/p>\n

They leverage their brand to connect emotionally with users, turning casual visitors into loyal customers. In today’s digital age, where consumer choices are vast, a strong brand can be the critical difference in capturing and retaining attention online.<\/p>\n

We have added some images below that highlight the diverse types of Branding and Logo Artwork.<\/p>\n

\"Mixed<\/p>\n

How does Brand Colour play a part?<\/h2>\n

In branding, colour plays a critical role in conveying specific messages and emotions. Here’s what some popular branding colours represent:<\/p>\n

    \n
  1. Blue<\/strong>: Trust, dependability, and strength. Often used by banks, tech companies, and healthcare providers.<\/li>\n
  2. Red<\/strong>: Energy, passion, and excitement. Commonly used by food companies and emergency services to grab attention.<\/li>\n
  3. Green<\/strong>: Growth, health, and sustainability. Preferred by organic and environmentally-focused brands.<\/li>\n
  4. Yellow<\/strong>: Optimism, clarity, and warmth. Attracts attention and is used by brands that want to appear accessible and friendly.<\/li>\n
  5. Black<\/strong>: Sophistication, luxury, and formality. Used by premium brands to convey elegance and exclusivity.<\/li>\n
  6. Purple<\/strong>: Creativity, imagination, and wisdom. Often associated with beauty and anti-aging products.<\/li>\n<\/ol>\n

    Each colour helps to evoke a specific psychological response, making it a powerful tool for branding strategies.<\/p>\n

     <\/p>\n

    \"Virgin<\/p>\n

     <\/p>\n

    \"Mixed<\/p>\n

    \"Shoe<\/p>\n

    \"Social<\/p>\n

    Re-branding can be extremely expensive for large organisations, as they have to replace signage, letterheads, uniforms and legal correspondence. However, for a new business, the process can be affordable and secure a solid foundation and identity relatively quickly. We have added some information below that will assist in the understanding of the thought process in choosing the right colour, style and layout of a logo.<\/p>\n

    \"Logo-Colour-Guide\"<\/p>\n

    It is not only about creating the right colour for your Brand, it is also about Identity and reputation, we have added some very interesting data below, that relates to some of the leading organisations such as Google<\/a>, Apple<\/a>\u00a0and the corporate profile data.<\/p>\n

    A Basic Overview of Google<\/strong><\/p>\n

    www.google.com<\/a><\/p>\n

    Address of the HQ – Mountain View, CA, United States<\/p>\n

    10000+ Employees<\/p>\n

    Founded In 1998<\/p>\n

    Company – Public<\/p>\n

    Industry Sector – Internet Search Engine<\/p>\n

    Revenue \u00a310+ billion per annum<\/p>\n

    A Basic Overview of Apple<\/strong><\/p>\n

    Website www.apple.com<\/a><\/p>\n

    Address of the HQ – Cupertino, CA, United States<\/p>\n

    10000+ Employees<\/p>\n

    Founded In 1976<\/p>\n

    Company – Public<\/p>\n

    Industry Sector – \u00a0Information Technology<\/p>\n

    Revenue \u00a35 to \u00a310 billion per annum<\/p>\n

    The 2 brands above, frequently win awards such as\u00a0“Best Company to work for”, of which Google is currently holding number one position and Twitter<\/a> holds 24th place, with awarding organisations such as the Fortune 100 Best Global Companies<\/a> to work for.<\/p>\n

    For the latest Fortune News please see below:<\/p>\n